There ain't a thang much better than pulling together a crew of your best chicks for an awesome afternoon raiding a dressing up box (aka, the Nike Women's concept store on the Kings Road) to shoot some pics and cause a bit a riot.
With the new #NikeProBra collection fresh in store, and offering a full bra fitting service, my crew including professional dancer Joana Borja, blogger and fitness-fiend Victoria Anne-Tessa and foodie pop-up entrepreneur and yogi, Noemi Duleschewski and I headed over to SW1 to check out the range, get fitted, and shoot some rad shots working with the Impossible Project. You may recall that Polaroid, the one time deity of instant photographic memories, packed in producing their film, only for the hipsters to start digging out their old instant cameras and drag them back into the 21st century. With Polaroid having longed ceased to produce the film, a Netherlands based business bought off old the old Polaroid machinery that produced the film and founded the Impossible Project, bringing back the covetable instants.
Nike's design crew have spent the last two years working with a crack-pot team of their tops athletes, including world champion sprinter Alison Felix, to create 5 distinct and separate silhouettes of sports bra, whether your sweatin' stompin' ground of choice is the field, the mat, the road, or like me, a lot of heavy impact HIIT based craziness.
With most of us not having had our hoohoos measured since our teen years (RIP the shameful M&S moments with mum back then getting your budding boobs measured in the fuddy department), the team at Nike measured us all up and pointed out a few tips you can look for in a good fitting sports bra, like not having the bottom band roll up if you lift your arms, a sign it's too small.
Stylin' out the bras in our own unique ways (queue a lot of vogue-ing from Joana, crying laughing on the floor and causing Kings Road to shut down when we jumped in the front window to shoot some shots - with a few too many French male tourists stopping to snap shots of us too!!)
Cruise to the edit below to chuck out all the fun and behind the scenes action!
With thanks to Nike.