Sophie Everard

Sophie has dedicated her career to amplifying the business, participation, coverage and storytelling of women in sport the last 16 years. A journalist with over 13 years’ experience has seen Sophie contribute to international titles including I-D, Grazia, Dose Magazine, Cooler & Surf Girl, and is the published author of a book on snowboarding (Snowboarding: skills, training & Techniques) through Crowood Press. Sophie is the women’s editor at Wavelength Surf Magazine and the host of the Drop In Sessions podcast, an awesome podcast covering women in sport.

Sophie has worked for a number of the world’s biggest sports brands, having been PR Manager at Oakley, Head of PR & Entertainment at New Era, and as the founder of Mad To Live.Mad To Live is a brand founded by Sophie, rooted in experiencing how empowering a life immersed in adventure, travel, surf, outdoor sports & creative play are, mentally and physically, and by going at life full of energy and fire, fuelled by the bonds of meaningful female friendships.

Mad To Live comprises the digital platform where content is centred around the nucleus of promoting a positive, modern message of female empowerment with original content. Sophie has worked with leading brands on meaningful content creation including The North Face, Chanel, Tag Heuer, Nike, Swiss Tourism, Visit California, Vita Coco and more.

trustee to The Wave Project

An incredible not-for profit Charity who work to empower amazing young people though their evidence-based surf therapy programme. 

The Wave Project brings people together through surfing.  Proven to help young people feel less anxious and more positive, The Wave Project has reached & impacted thousands of children. 2239 Young people have accessed Wave Project surf therapy courses.

Find out more about The Wave Project

sponsor of amsmoon charity, moroccco

Amsmoon is a non-profit maker’s collective that provides essential workshops to local youth to enable them to reach their potential. in doing so, it also helps their community, many of whom live below the poverty line. amsmoon’s activities on their women’s program addresses the needs of local young girls, enabling them to enjoy the benefits of physical activity, nature and creative workshops.

MAD TO LIVE ARE PROUD SPONSORS OF AMSMOON AND WERE STOKED THIS YEAR TO RAISE £4,400 IN A FUNDRAISER TO SUPPORT THEIR INITIATIVE,

Find out more about AMSMOON

Mad to live retreats

Mad To Live Retreats are the physical touchpoint for women and girls to experience the Mad To Live ethos. Mad To Live Retreats have been voted one of the best surf retreats in the world for women by The Guardian, have been attended by Olympic Champions, and featured in The Telegraph, Grazia, Women’s Health and more.

I am stoked to have been featured & worked with amazing titles and brands including i-D, Nike, Chanel, The Telegraph, Avon, Sweaty Betty, Seafolly Australia, Women's Health, Elle Magazine, Grazia, Ivy Park, Glamour Magazine, Roxy & more.